AI Untuk Rakyat - Malaysia
AI Untuk Rakyat (AI for the People) is a national self-learning online program launched by the Ministry of Economy, Malaysia, in collaboration with Intel. The program aims to demystify AI for the general public, from students to senior citizens. By fostering a "Digital First Mindset," it positions Malaysia to become a regional AI hub and a leader in the global tech landscape.
The Challenge
Demystify AI for all Malaysians—from students to seniors—via a self-paced national program that had to ship in four languages and hit 1M completions quickly.
The Solution
Delivered a two-module LMS (AI Aware → AI Appreciate) with OTP onboarding, interactive activities, quizzes, and digital badges—optimized for mobile-first, low-friction completion.
Identify
Register using your mobile number with OTP verification.
Learn
Complete the AI Aware and AI Appreciate core modules.
Engage
Participate in interactive activities and foundational quizzes.
Verify
Earn official digital badges for your professional record.
Key Features Delivered
- Enterprise LMS with modular lesson and quiz flows
- Four-language support (BM, English, Mandarin, Tamil)
- OTP mobile verification for trusted enrollment
- Badge issuance and completion tracking at scale
- National analytics dashboard readiness
- Accessible UI for non-technical audiences
The Impact
1.39M+ registered learners, 1M national target achieved in under six months, and 90% public awareness outreach—proving mass AI literacy can move at startup speed.