AI Impact Pledge
The AI Impact Pledge is a transformative national movement designed to position India as a global leader in ethical AI. Launched at the AI Impact Summit Bharat 2026, it encourages citizens and organizations to formally commit to human-centric AI usage. The initiative focuses on building a foundation of trust, safety, and innovation while ensuring no citizen is left behind in the digital age.
The Challenge
Scale a national pledge campaign where millions of citizens needed a frictionless, trustworthy flow—without compromising security, accessibility, or clarity around responsible AI.
The Solution
Designed a guided journey from OTP registration through a short ethics quiz to a digital pledge and downloadable badge, with progress states and mobile-first layouts that work on low-bandwidth devices.
Register
Securely sign up via the IndiaAI national portal.
Validate
Complete a brief assessment on responsible AI ethics.
Commit
Take the formal digital pledge to use AI for good.
Certify
Download your official Government-recognized badge.
Key Features Delivered
- OTP-based registration with secure session handling
- Responsible AI quiz with clear pass/fail feedback
- On-screen pledge ceremony with shareable completion state
- Government-recognized digital badge generation
- High-concurrency readiness for peak campaign traffic
- Analytics-friendly event tracking for participation milestones
The Impact
2.8M+ registered users, 2.5M+ badges issued, and a Guinness World Record attempt window—proving civic platforms can combine policy intent with product-grade UX at national scale.